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“Underrated” gambling-tokens highlight niche growth but question sustainability

By Phil Lowe

27 Oct 2025

Phil Lowe 27 Oct 2025

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SHFL and other tokens gaining in popularity

SHFL is the popularity in-house token used at Shuffle.com

According to a recent report, lesser-known gambling-tokens (such as RLB, SHFL and FUN) are gaining attention as platforms blend crypto-bets with GameFi mechanics.

According to Value The Markets, crypto wagers now represent approximately 30 % of global online bets - up from about 20 % in 2022 - and estimates that platforms on Layer-2 chains are capturing processing volumes of about $2 billion (USD) monthly.

These tokens often offer staking, revenue-share or token-governance privileges tied to gambling platform usage.

SHFL is the in-house token at Shuffle.com, which has enjoyed a strong rise in popularity throughout 2025. The appeal in such tokens lies in faster payouts, blockchain-transparency and “play-to-earn plus bet” mechanics.

Yet, the report cautions that high user-growth is required to support token value, and that regulatory or operational setbacks could quickly erode token-ecosystem viability.

In parallel data, the “Gambling (GambleFi)” token category on CoinGecko shows a market-cap of roughly US$643 million, up more than 3% in the last 24 hours.

For platform operators, these tokens represent both a growth lever and a risk: aligning token-holder interests with user growth can work in strong market conditions, but tokens tied to gambling carry added regulatory and reputational exposure.